Natalia Farsang-Bajczi · Art Director, Technical Artist, Content Engineer
Your problems, solved
with human creativity,
scaled by AI
Art direction and pipeline engineering: the creative judgement to know what good looks like, and the technical depth to make it happen every time
What the job actually is
Taste is the input. A system is the output
Build it
I set the creative direction and build the pipeline that produces it, so the output holds up across thousands of inputs nobody planned for.
Audit it
A trained eye tells you something is wrong. It does not tell you where. I find the stage actually responsible, which is most of the job and the part most teams cannot do.
Fix it
Given a known problem, I write the spec that fixes it, with stated guarantees and named limits, so your team can run it correctly without me in the room.
Source → generated
What goes in, and what comes out
One video-to-video pass through Seedance 2.5. On the left, the reference that went in: a phone clip, available light, nothing staged. On the right, what came out: same subject, same product, an entirely new set of shots and a grade that holds across all of them.
The interesting part is the thinking. A concept and a script came first, then the whole video came out of a single generation made from just two inputs: the original video and a photo of the packaging. Everything stays consistent, from the first shot to the last.
Input
The original video
Shot on a phone. Available light, one take, nothing staged.
Output
Generated with Seedance 2.5
New angles, new lighting, one grade holding across every shot.
Selected breakdowns
All breakdownsNotes
All notesStyle as a system
A prompt describes an intention. A style has to make a guarantee, and the difference shows up the moment someone else uses it.
Where style actually lives in a pipeline
The stage where you can most easily change a look is rarely the stage where the look is actually decided. Knowing the difference is most of the job.